What is the goal of QualCasting?
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The goal of QualCasting is to find
the perfect person, not an actor but an actual
individual who represents a target market. It
produces an end product that captures real life
preferences and situations for products, medical
conditions or any other application. Actors
need an emotion to feed on and emulate.
Understandably this emotion isn't necessarily native
to the actor. Often, QualCasting is used to create mock commercials for
actors so they can emulate the emotions of an actual
subject.
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Who
is using QualCasting?
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Those creating informational videos,
internal training videos, commercials, and
advertising pitches use QualCasting. Additionally, ad agencies will produce
commercials with our QualCasting people for actors
to study prior to producing the final spot. The
actors use the QualCasting commercial as a guide to
help them produce a more realistic and appealing
commercial.
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How
Qualcasting works?
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Where do
the people come from?
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Individuals who are QualCasted are
selected from the Great Opinions database of
qualitative market research respondents based on
your specifications. These individuals did not sign
up for a casting service of any type and are normal
everyday people who are interested in focus groups.
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